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Research papers

Category management

This paper describes the Category Management methodology used through Consumer Panel information in different countries in Latin America (Argentina, Brazil and Chile), aimed at opportunities for manufacturers and retailers in the search for the best...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Ana Cláudia Hernandes Fioratti, Dionisio Seissus García
October 24, 2004
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Citation

Hernandes Fioratti and García (2004a, October 24). Category management. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/category-management